by AIM Internet | Dec 12, 2013 | Digital Agency Wyre Forest, e-Commerce
Digital Marketing Consultancy West Midlands When eCommerce and online advertising first took off, Cost Per Click (CPC) was the primary KPI everyone watched. Fast-forwardAdwords ROI What are the 3 Ultimate PPC Metrics For eCommerce? 10 years and online marketing has...
by AIM Internet | Dec 9, 2013 | Digital Marketing
It’s been a year of pessimism, optimism and pretty much everything in between. As 2013 draws to a close, we identify the marketing highs and lows that show it was anything but an “Empty 13”. 2013 was a tale of two nations. This is not a geographical...
by AIM Internet | Dec 2, 2013 | Social Media
Social media can be a great way for brands to engage with customers. But when a campaign backfires, the meltdowns are painful and all too public. Here are the best of the worst social media blunders. 1. JP Morgan “Snarkpocalypse” Wall Street bank JP Morgan...
by AIM Internet | Dec 2, 2013 | Digital Agency Wyre Forest
When Twitter disclosed details of its listing last month, naturally it did so in a tweet. “We just priced our IPO,” it tweeted on November 6. That brief announcement joined a swelling torrent of financial information on social networks – which is rapidly attracting...
