Are you interested in learning more about a semantic search? If that answer is yes, then keep on reading. Google makes regular adjustments to its algorithm in aim of improving user experience. The focus being to return the best and most relevant results to the user...
As your company grows, so does your content library. We hear over and over again how important it is to create fresh, relevant content to help educate and entertain our customers. But, it’s just as important to audit your content once in a while. Trends change and so...
Businesses regularly redesign their website, which is great. But, more often than not a business overlooks the importance of designing a website in regards to the entire digital marketing strategy. Not taking the overall digital marketing strategy into consideration...
Once upon an SEO time you could simply cram your content with any link you wanted. It did not need to be topically related to increase traffic to your website. Today however, the search engines are much smarter, which means as marketers we have to be smarter with our...
In order to know if your business is effective, you’ll need to measure profitability. To do this you should measure gross profit and gross profit margins. Generally, the higher your gross profit and gross profit margins, the healthier your business is so it’s a key...
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