The Directors of our Birmingham online marketing agency, AIM Internet, recently attended training and sat the Digital Sales Skills exam in order to become Google Trusted Digital Media Advisors. The training is the first of its kind for agencies in the UK. Mike Raybone and Sarah Whitticase, are delighted to have been invited to be amongst the first agencies in the UK to get accredited.
To bring you up to speed, here’s a quick Q&A with the MD of our digital agency, Mike, about the training and the benefits for our Birmingham online marketing agency clients:
What Is The Google Trusted Digital Media Advisor Training?
The Google Trusted Digital Media Advisor training (TDMA) is a digital sales skills programme followed by an exam, developed by the search giant.
What Is The Purpose Of The Training?
It’s for agencies to work with Google in order to ensure small businesses are getting the most out of the digital marketing tools available to help them grow.
Unless SME’s have their own in-house digital marketing experts who know how to navigate and extract the best out of the plethora of tools available, they can be at a disadvantage when it comes to succeeding in establishing and maintaining a successful online presence.
We know from working with our Birmingham online marketing agency clients that knowing how to put digital marketing to work to improve your bottom line can seem overwhelming. At the same time, there is no denying that these tools are incredibly powerful ones for businesses to leverage as part of their growth plans.
Google recognises that overwhelm too. Working with agencies like us, they hope to bridge the gap and ensure SME’s get the best digital marketing information, advice and service possible.
To paraphrase their informational video, Trusted Digital Media Advisors will be able to “extract meaning from the information clutter… steer them (businesses) to the competitive advantage.”
Helping SME’s grow their businesses through digital marketing by making sure we have the most up to date knowledge, and cutting through the digital-speak jargon, is something we have done at AIM Internet from the moment we started in the digital marketing space, 22 years ago. We are always keen to enhance what we bring to the table for our clients so when we were invited to take part in the TDMA training, it was a no brainer for us.
What Are The Benefits For Our Birmingham Online Marketing Agency Clients?
The word “expert” gets thrown around a lot in digital marketing. We certainly back our reputation up with our longevity and the many successes we’ve had with different clients over the years.
Part of Google’s inspiration for setting up the training programme was because they recognised that for small businesses finding a trusted digital advisor, someone who really knew their stuff, could be difficult.
Since qualified agencies and advisors will have the most in-depth knowledge, they will be best placed to advise on the myriad of ways SME’s can take advantage of digital marketing.
It’s particularly beneficial for any company new to AIM Internet, since they will easily be able to recognise us as the best of the digital best, if you will.
For small businesses without the big marketing spend of corporates, the leap into using digital marketing as a practical method for growing their business can be a daunting one. Every penny they spend has to provide value to their bottom line.
By gaining Google Trusted Digital Media Advisor status, even before working with us, SME’s will know our Birmingham online marketing agency is able to communicate the best digital marketing opportunities and advise on the most appropriate digital marketing solutions for their business.
In short, it gives both our existing and new clients yet another layer of trust and confidence in our competency as an agency who knows their – digital – onions!
Our enhanced learning will only serve to benefit our clients through a better service offering, leading to more valuable relationships and strengthened results.
AIM Internet offer a full spectrum of digital marketing services to help small businesses in Birmingham and across the West Midlands to grow, from website design, to PPC & Adwords, to remarketing, to SEO, to social media.
On Friday 6th October 2017, we are running a FREE interactive workshop called Growing Your Business Using Social Media. It takes place 9.30am-12.30pm at Solihull College & University. It’s an event we’re running in partnership with the Solihull Chamber so if you’re a small business based in the Greater Birmingham and Solihull area, it’s FREE to attend.
You just need to register by emailing Anabela from Birmingham Chamber at: A.Ferreira@birmingham-chamber.com
For enquiries about the workshop or if you’re curious as to how we can help put digital marketing to work for you in any other way, please email Sarah on firstname.lastname@example.org or call her today on 0870 062 8760.
You may also like to read our previous blog on How Many People Use Social Media In The UK. And Why SMEs Should Care.