Search Engine Optimisation (SEO) is the art of improving and promoting a website in order to increase the number of visitors and clicks to the site through search engines. Delving into the world of SEO is like opening a can of worms, there are many elements to Search Engine Optimisation and SEO strategies, and even more digital agencies to choose from. Here at AIM Internet, a leading digital agency, we are specialists in SEO and have been working with businesses throughout the West Midlands for years. In addition, we have over 30 years experience in the industry. Therefore, we wanted to share some affordable SEO knowledge with you.
SEO Is More Than Just ‘Keywords’
Search Engine Optimisation isn’t just about populating your website with keywords. It’s about making your site better for your customers and giving them a great user experience. Therefore, your website needs to be logical, easy to digest, easy to use and mobile friendly. In addition, it should have relevant and unique content to engage the user.
Related: What is SEO? And How does It Work?
Affordable Search Engine Optimisation – SEO Tips For Beginners
As a SEO specialists, we can help you with your SEO strategy. With us doing it for you, it enables you to save you time and focus on other areas of the business. Below are some helpful tips to help your organic search strategy that you can try:
1. Headings & Content
The headings and content of all pages should reflect the title of the page. The title should be a clear indicator of what the user will find on that page. It sounds obvious but you would be surprised how many websites do not do this. It is one of the most important parts of SEO, the search engine will determine the page content from the title via your META data, and therefore it needs to be accurate.
2. Meta Description
The META description is important. The meta description is a snippet of up to 320 characters, a tag in HTML, that summarises a page’s content. Search engines show the META description in search results, especially when the phrase that is searched is included in the description. Optimising the meta description is a very important aspect of on-page SEO.
3. Content & Google
The content of the page must reflect your key objective and ideally be supported with video and Social backlinks. Google is smart, your website must be logical in order to rank higher.
4. VIDEO
Video is a must. Not only does it help in driving the attention of customers to your products and services, it also improves your SEO and website ranking. Google gives preference to websites with video.
Cheap Optimisation Techniques
The above are all cheap optimisation techniques that can be used to help move your website up the ranks. However, that’s just the beginning, there are hundreds of channels to help grow your business and optimise your website.
Digital Agency, SEO Specialists – Call Us Today
If you want more assistance with your SEO in the West Midlands, call Sarah, our company Director and Marketing experts on 0870 062 8760. Or email her at info@aiminternet.co.uk. Our affordable search engine optimisation plans are a proven science and can be tailored to suit any business.
If you found this blog useful, take a look at a previous one: 8 Ways to Improve your SEO and Drive Organic Traffic to Your Website Or 5 Quick Ways To Improve Your Local SEO
