Google looks set to continue its domination of the search engine market, but how well is it handling the migration onto mobile devices?
Google, like many technology firms, has been faced with internet users shifting from desktop and laptop terminals to mobile devices and smartphones. At the moment the company still comfortably holds the largest share of search engine users and, as only a handful of companies before it, enjoys the status of its name now being a verb. This dominance is even more exaggerated in the mobile sphere where it holds around 90% of the market share.
The technology giant’s other anticipated area of improving revenue is the company’s YouTube holding, as the continuous and growing popularity of the video-sharing platform offers a stable stream of improving advertisement revenue.