The rise of the smartphone has ushered in a new way of thinking among web designers and developers, who need to create websites that work on smaller screens.

The constraints of smaller screens have actually helped the web to become that little bit more modular, with responsive design now one of the foremost web design trends: pages can be broken up into their constituent parts, and reordered on the fly, depending on browser or screen sizes. Content spread over three or four columns can be repositioned into just one.

This has refocused attention on ‘cards’, as a design pattern for displaying information in bite-sized chunks. Cards are ideal for the TL;DR generation, perfect for mobile devices and responsive design, and I think we’ll be seeing a lot more of them in the months and years ahead. The format may not be new, but it’s on the rise.

What is a card, exactly? Well, they come in all kinds of shapes and sizes, but commonly cards will include information such as a title, a user name, a picture, and various icons. Sometimes there might be a brief amount of text, for example a product description. In a sense, they are miniature, condensed web pages.

 

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