As most businesses will have observed, social media and Internet usage has increased over the recent years. This means that digital marketing has become a very important tool for business growth. What is digital marketing? Digital Marketing is the umbrella term for...
A lot of web design and development companies are very keen to build you a new website and to take care of your online marketing for you. But, the vast majority of business owners want to work with a company who’ll help them to build their business and grow their...
It can sometimes feel like you’ve tried every method out there to increase your website traffic. The key, as with most things is to strategise, analyse and implement using all of the data available to you. This is the foundation of your business. Know your statistics,...
It goes without saying that if you have a business, then by now it should be on the Internet (no matter what the goods or service). Online marketing methods allow you much more visibility than traditional offline marketing for far lower expenditure. This...
The digital world is moving fast, and it’s important that you keep up. If you don’t take pause to monitor your online presence from time to time you could very quickly be left out in the cold. As your main point of contact with your customers is your website, this...
As a business owner you’ll already know that there’s a whole host of ways to measure profitability. One of these ways is to measure gross profit and your gross profit margins. Of course there are numerous methods and lots of figures you can use as an indicator but...
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