The Undeniable Benefits of Evergreen Content

The Undeniable Benefits of Evergreen Content

When it comes to an industry as fast paced as digital marketing, you’d be forgiven for thinking there was no such thing as evergreen content. Especially as marketers spend a good portion of their time carefully crafting content that aligns with the latest buzz-worthy...
What Is A Meta Description? And Why Is It Important?

What Is A Meta Description? And Why Is It Important?

What is a meta description? Meta descriptions; sounds like something only coders know about right? Turns out, it’s pretty important to us marketers too and not so complicated after all.   What is a meta description?  A meta description is the snippet of text that...
How to optimise for E-A-T and YMYL 

How to optimise for E-A-T and YMYL 

If you haven’t heard there’s some new(ish) acronyms in town; E-A-T and YMYL. And boy are they causing some trouble. The core algorithm update that rolled out on August 1, 2018 was huge and many sites across the web were impacted.  But why are we still talking...
How Do You Know If You’re Choosing the Right Keywords?

How Do You Know If You’re Choosing the Right Keywords?

How often do you search for something, click through onto a website only to find it has nothing to do with what you’re looking for? The answer is probably, too often. When this happens what do you do? Naturally, you leave the site (probably never to return again) and...
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