marketing strategies

Smart Businesses are Changing Marketing Strategies

Every business owner dreams of that day when his/her business grows to be a global phenomenon or maybe just a national success story. With traditional marketing strategies, this remained a distant unattainable dream for most business owners. Not anymore!
Internet has made this dream attainable. More than ever before, new businesses of all sizes are succeeding in the global arena.
Traditional Marketing is becoming less dominant as Internet marketing is growing.
During the 1990s advertisers concentrated on delivering a specific message to a mass audience using radio, television, and print media. As with everything else, technology is changing the way businesses market their products and services.
Internet marketing has become so successful that every business ought to partake in it.
Some of the factors that differentiate Traditional and Internet marketing are:
1. Audience…..Save money: Traditional marketing targets a mass audience.
Money is spent on radio, television, and print media advertisements. Determining the effectiveness of the advertisement is difficult and is not timely. Internet marketing on the other hand targets a specific audience of one’s choosing. Determining the effect of the advertisement is much easier as tracking of the advertisement can be done on every element of the advertisement. Results are, therefore, available instantaneously and adjustments to the advertisement can be done immediately.

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