Mobile Web Design: For today’s retailers, it’s no longer a question of whether to create a mobile strategy, but when. The process of building a mobile strategy should take into consideration the explosive growth of smartphones, tablets and wearables, as well as other mobile devices used in-store, and determine how they impact all the sales channels currently offered. When you think of it, every consumer sales experience can be delivered through a mobile device as well as POS systems and kiosks. But the most important channel of all is ecommerce.

The inclusion of sales channels into the ecommerce landscape requires a more technical approach. In April of 2015, Google announced that it would use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimised for mobile platforms. With this critical business fact in mind, below are the three fastest-growing trends for addressing ecommerce through the mobile web, along with the pros and cons for RWD, AWD and a blended approach known as RESS.

Three mobile Web Design trends

There are currently three approaches to creating an ecommerce site that works well on multiple devices: Responsive Web design (client-side scripting), Adaptive Web Design (with server-side scripting) or Blended Web design (responsive with server-side components). What’s the difference? What should you use and why?

Responsive Web Design

If your goal is to design and develop a single fluid website that will respond to the user’s device, allowing a well-designed experience to work on a wide range of screen sizes—from the smallest smart phone to the largest desktop, and every tablet or laptop in between—then Responsive Web Design (RWD) is a great way to go.

CSS and Java Script are used here in a client-side approach to modify the presentation of pages to fit a user’s screen. The technology behind RWD is built into the front-end of the website and executed on the user’s device. Server-side changes are not needed and no redirects or third parties are required.

RWD Pros

• Higher SEO: Having just one URL for each page can drive higher search rankings and avoid the SEO dilution that can happen when you’ve got multiple sites serving the same content.
• Streamlined focus: Business, design and development teams are focused on one project, optimising your team’s efficiency and creating a simplified calendar of release cycles.
• Seamless across devices: RWD can deliver a seamless user experience across devices. It’s all the same site – it is simply displayed in a way that’s responsive to different devices. A consistent experience can help you reinforce a positive brand impression and drive higher conversions.
• Better reporting: Business reporting and analytics are easier to manage on a single RWD site. There’s no need to combine data from multiple sites.
• Easier back-end integration: User accounts and data do not require complicated synchronisation across devices. A logged-in user sees the same account on every device.
• Better reach: Flexible design does not require re-work when new devices are released (larger phones, smaller tablets, etc.). This means you’ve got a future-proof design and better reach to non-desktop devices.

Read more…

Cookie Control

Cookie control

We have placed cookies on your device to help make this website better.

I'm fine with this

We have placed cookies on your device to help make this website better.

You can use this tool to change your cookie settings. Otherwise, we’ll assume you’re OK to continue.

Some of the cookies we use are essential for the site to work.

We also use some non-essential cookies to collect information for making reports and to help us improve the site. The cookies collect information in an anonymous form.

To control third party cookies, you can also adjust your browser settings.

I'm fine with this
(One cookie will be set to store your preference)
(Ticking this sets a cookie to hide this popup if you then hit close. This will not store any personal information)
Information and Settings Cookie policy