In the past few years, social media has become a daily, or even hourly, part of millions of people’s lives. Since the advent of the mobile phone, drivers are facing more and more potential distractions whilst driving. A UK survey has reported that 27% of people have admitted to illegally using Facebook whilst driving. This distraction puts the driver and innocent people at risk to serious consequences and endangerment, when the driver should be concentrating on the road.
Adrian Walsh, Director of RoadSafe says: “It’s a frightening thought that people are checking their smartphones whilst driving. Many studies from across the world prove that drivers using phones are slower to respond than those who are just over the drink-drive limit. It is dangerous to use a phone – even hands free when driving.”
These are shocking figures considering that drivers are four times more likely to crash using their mobile phone behind the wheel. The problem is even more prevalent amongst university and college students, a US survey found that some students are so addicted that they at least 44% check their Facebook before brushing their teeth in the morning. Although there is a lot of emphasis placed on personal social media activities, social media for business use is also part of the problem.
Gareth Kloet, Head of Car Insurance at Confused.com says: Our research shows that although people are aware of the consequences involved, they struggle to tear themselves away from their mobile phones and social media. Using these devices, while driving, is incredibly dangerous.”