Measuring the effectiveness of digital marketing is one of the greatest challenges businesses face today. Digital marketing analytics can often be overwhelming but with the help of a digital marketer, you can make sure your strategies are working. 

At AIM Internet our USP is that we work with you to identify tailored strategies and techniques. We make sure that these strategies will deliver the best ROI for your business. We figure out where the margin is in your business first. Then, we apply the right tactics to make sure your money is being spent as well as it possibly can be. 

 

Measuring effectiveness

According to Hubspot, nearly 50% of marketers find “proving the ROI of our marketing activities” as one of the biggest challenges they face within their company.

The problem we face is, when most marketers hear ‘digital analytics,’ they generally think of the metrics you’d typically associate with online analytics tools like Google Analytics. Therefore, metrics such as traffic, bounce rate, time on site, unique visitors, etc.

However, online analytics is only part of what digital analytics encompasses. 

There’s no denying the importance of web analytics. We fully understand the value of the data they provide around your website. However, marketers still need richer data to understand the full impact of their marketing campaigns on conversion rates and a buyer’s journey. Reviewing top-level web analytics metrics like bounce rate and traffic is only phase one.

Related: AIM High – Measuring Digital Marketing Effectiveness

 

Digital marketing analytics

That’s where a good digital agency comes in. We understand digital marketing analytics. Therefore, we can offer a much more comprehensive view of what’s working and what isn’t working when it comes to your online strategy.

Learning how to understand and leverage digital marketing analytics is essential to your online success. Analytics data not only tells you if your marketing strategies are working (or not). It also tells you precisely how and where you can improve. This is the money maker.

 

AIM Internet | experts in business growth

Digital marketing analytics is the translation of customer behavior into actionable business data. At AIM Internet we use digital analytics tools to examine the many online channels your buyers might interact with. Then, we help you to identify new revenue opportunities from existing campaigns.

We have been doing this for years with 100s of clients so we know what works and what doesn’t. Get in touch today if you want a profitable margin for your online business. 

 

Unsure of how online strategies can help you? Check our blog ‘What Can Digital Marketing Do For My Business?

 

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