Digital Marketing Consultancy West Midlands

When eCommerce and online advertising first took off, Cost Per Click (CPC) was the primary KPI everyone watched. Fast-forwardAdwords ROI What are the 3 Ultimate PPC Metrics For eCommerce? 10 years and online marketing has changed dramatically, placing even greater demands on proving and measuring online advertising ROI. For eCommerce companies especially, showing ROI for PPC requires an evolution in how we measure and grow success.

Many online retailers, and even PPC agencies, still utilize CPC as the main KPI, but in the highly competitive world of eCommerce it’s hard to imagine that a metric created in the formative years of PPC could reliably help companies beat out their competition and grow revenue. To replace CPC, here are three more advanced KPIs that directly drive and measure ROI from your PPC spend: Cost Per Acquisition (CPA), Cost Per Value (CPV) and Cost Per Profit (CPP).

Read more….

When eCommerce and online advertising first took off, Cost Per Click (CPC) was the primary KPI everyone watched. Fast-forwardAdwords ROI What are the 3 Ultimate PPC Metrics For eCommerce? 10 years and online marketing has changed dramatically, placing even greater demands on proving and measuring online advertising ROI. For eCommerce companies especially, showing ROI for PPC requires an evolution in how we measure and grow success.

Many online retailers, and even PPC agencies, still utilize CPC as the main KPI, but in the highly competitive world of eCommerce it’s hard to imagine that a metric created in the formative years of PPC could reliably help companies beat out their competition and grow revenue. To replace CPC, here are three more advanced KPIs that directly drive and measure ROI from your PPC spend: Cost Per Acquisition (CPA), Cost Per Value (CPV) and Cost Per Profit (CPP).

Read more at http://www.searchenginejournal.com/3-ultimate-ppc-metrics-ecommerce/79823/#9I7e8adseFX8yi0X.99

Cookie Control

Cookie control

We have placed cookies on your device to help make this website better.

I'm fine with this

We have placed cookies on your device to help make this website better.

You can use this tool to change your cookie settings. Otherwise, we’ll assume you’re OK to continue.

Some of the cookies we use are essential for the site to work.

We also use some non-essential cookies to collect information for making reports and to help us improve the site. The cookies collect information in an anonymous form.

To control third party cookies, you can also adjust your browser settings.

I'm fine with this
(One cookie will be set to store your preference)
(Ticking this sets a cookie to hide this popup if you then hit close. This will not store any personal information)
Information and Settings Cookie policy