Digital Marketing Consultancy West Midlands
When eCommerce and online advertising first took off, Cost Per Click (CPC) was the primary KPI everyone watched. Fast-forwardAdwords ROI What are the 3 Ultimate PPC Metrics For eCommerce? 10 years and online marketing has changed dramatically, placing even greater demands on proving and measuring online advertising ROI. For eCommerce companies especially, showing ROI for PPC requires an evolution in how we measure and grow success.
Many online retailers, and even PPC agencies, still utilize CPC as the main KPI, but in the highly competitive world of eCommerce it’s hard to imagine that a metric created in the formative years of PPC could reliably help companies beat out their competition and grow revenue. To replace CPC, here are three more advanced KPIs that directly drive and measure ROI from your PPC spend: Cost Per Acquisition (CPA), Cost Per Value (CPV) and Cost Per Profit (CPP).