Here are some of the most interesting digital marketing statistics we’ve seen this week.
Stats include social, bot traffic, mobile marketing, online privacy, web forms and digital adspend among online publishers.
For more digital marketing stats, check out our Internet Statistics Compendium.
Businesses are more likely to outsource display than PPC or social
- Only a third of businesses (32%) manage their display advertising exclusively in-house, compared to 44% for paid search and 52% for social.
- The data comes from a new Econsultancy and Adobe report that focuses on the use of paid-for digital channels, namely paid search, display advertising and social.
- The report found that display is the most likely to be managed exclusively by an agency with social the least likely to be outsourced.
Do you buy the following media in-house or are they outsourced to an agency?
Next profits boosted by online sales
- Fashion retailer Next this week announced some very positive results for the half year to July 2013, with 2.2% sales growth to £1.7bn.
- Online played a big part, with Next Directory sales growing by 8.3% to £597.6m, while profits were 13.4% higher at £156.1m.
Bot traffic costs advertisers £6 billion
- According to Solve Media’s Global Bot Traffic Market Advisory update suspicious activity increased internationally for both web and mobile platforms – from 43% to 46% for web advertising and from 29% to 35% for mobile advertising.
- For the second quarter, bot traffic patterns remained consistent in a range of 24% to 29% for web advertising and 11% to 14% for mobile advertising.
- In the UK, suspicious web activity reached 44% and suspicious mobile activity hit 32%. This is higher than in the US, where suspicious web activity reached 43% and suspicious mobile activity reached 22%.
- Based on current levels of bot traffic, the global digital advertising industry is on pace to waste up to £6.04 billion ($9.5 billion / €7.17 billion) in 2013 advertising to bots.