You have an e-commerce business. No what do you need? Well, you need e-commerce strategies so you can grow your business.

Know who your audience is and focus on it

It’s always a good idea to work with experts to better understand your target demographic. Find out what your customers need. You’ll need to figure out whether your customers are young or old, women or men, likes and dislikes. This info will help you target your products and services toward your customer base.

Once you have defined your target population, find out what will best get their attention. What will get you more website traffic?

Do your customers use Facebook more? Or are they more interested in Instagram? Can you find them on Twitter or do they usually use Google search to find your products?

Once you have answers to these questions, you can market toward your audience. Get your audience’s attention through these channels!

Strengthen your social media marketing efforts

Social media platforms are a great place to market your products. They’re also extremely accessible and can be relatively low cost. Invest in social media when considering your e-commerce strategies. If customers love a product, they will often follow the company on social media sites. This means any content you create, offers, or information can easily be shared with customers. It’s important to find a balance between engaging with your customers, promoting your products and entertaining / informing them. People don’t want to feel like they’re being sold to, it needs to be an informed choice. Images, stats, videos, blogs, how to’s are all very popular ways of engaging.

Invest time and money in content marketing

When thinking about e-commerce strategies, you can’t go wrong with content marketing. Content is king and will drive website traffic. Content marketing will improve your website’s search engine optimization (SEO). Additionally, content marketing provides you with a wealth of writing and marketing material, which can you share with your customers via social media.

Improve your SEO and SEM strategies

Search engine optimisation (SEO) looks to improve your ranking in Google search. The aim being to be as close to the top as possible. Search engine marketing (SEM) gears toward increasing online visibility through paid advertisements. Search engine advertising is a great way to increase website traffic and visitors.

Pay-per-click (PPC) is one way that SEM works. This means your products will appear in Google banner ads at the top when a customer searches for a particular product. By improving your SEO and SEM e-commerce strategies, you’ll gain more customers in the long run. 

Embrace mobile e-commerce strategies

Mobile commerce has been growing across all industries. To remain competitive in your e-commerce business, you need to have a user mobile platform. You may also want to offer mobile-accessible services like click-to-call, product info and delivery status.

If you would like help planning your e-commerce strategies, call Sarah, our company Director and Marketing expert on 0870 062 8760 or email her at info@aiminternet.co.uk

If you enjoyed this, you may also like our previous blog E-commerce Websites | The Benefits

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