Neil Caldwell of CyberSource outlines the expectations customers now have of ecommerce experience and gives his tips on how to meet them.
Approaching a new era
Online commerce has changed beyond all recognition. Today we approach a new era; a truly connected, digital world with the consumer in the driving seat – looking for a safe, seamless, ecommerce experience irrespective of device or location.
‘Customer 1.0’ demanded the greatest in-store experience, and ‘Customer 2.0’ the greatest online experience. ‘Customer 3.0’ demands a seamless omni-channel experience.
They are looking for the same choice of products and services available via the channel that best suits them at the time; be that online, mobile, or via in-store kiosks.
Consistent brand experience
Customer 3.0 expects the same levels of convenience and security across each channel and a richer, more consistent brand experience during every visit.
If you would like to improve your ecommerce experience and sell more online, talk to AIM now.