Neil Caldwell of CyberSource outlines the expectations customers now have of ecommerce experience and gives his tips on how to meet them.

 

Approaching a new era

Online commerce has changed beyond all recognition. Today we approach a new era; a truly connected, digital world with the consumer in the driving seat – looking for a safe, seamless, ecommerce experience irrespective of device or location.

‘Customer 1.0’ demanded the greatest in-store experience, and ‘Customer 2.0’ the greatest online experience. ‘Customer 3.0’ demands a seamless omni-channel experience.

They are looking for the same choice of products and services available via the channel that best suits them at the time; be that online, mobile, or via in-store kiosks.

 

Consistent brand experience

Customer 3.0 expects the same levels of convenience and security across each channel and a richer, more consistent brand experience during every visit.

Read More….

If you would like to improve your ecommerce experience and sell more online, talk to AIM now.

Cookie Control

Cookie control

We have placed cookies on your device to help make this website better.

I'm fine with this

We have placed cookies on your device to help make this website better.

You can use this tool to change your cookie settings. Otherwise, we’ll assume you’re OK to continue.

Some of the cookies we use are essential for the site to work.

We also use some non-essential cookies to collect information for making reports and to help us improve the site. The cookies collect information in an anonymous form.

To control third party cookies, you can also adjust your browser settings.

I'm fine with this
(One cookie will be set to store your preference)
(Ticking this sets a cookie to hide this popup if you then hit close. This will not store any personal information)
Information and Settings Cookie policy