Neil Caldwell of CyberSource outlines the expectations customers now have of ecommerce experience and gives his tips on how to meet them.


Approaching a new era

Online commerce has changed beyond all recognition. Today we approach a new era; a truly connected, digital world with the consumer in the driving seat – looking for a safe, seamless, ecommerce experience irrespective of device or location.

‘Customer 1.0’ demanded the greatest in-store experience, and ‘Customer 2.0’ the greatest online experience. ‘Customer 3.0’ demands a seamless omni-channel experience.

They are looking for the same choice of products and services available via the channel that best suits them at the time; be that online, mobile, or via in-store kiosks.


Consistent brand experience

Customer 3.0 expects the same levels of convenience and security across each channel and a richer, more consistent brand experience during every visit.

Read More….

If you would like to improve your ecommerce experience and sell more online, talk to AIM now.

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