AIM Internet – Experts in Effective Web Design

Many websites can fail to make an impact on their audience because they don’t have effective web design. The ability to create an effective website which stands out and captures people’s attention is no easy feat.

Web Design with AIM Internet

At AIM Internet we pride ourselves on our engaging and eye-catching web design. In general, people browsing the web will make a decision about a website within seconds. This is why it is essential to make a punchy first impression which will peak the browser’s interest.

“Create your own visual style… let it be unique for yourself and yet identifiable for others.” – Orson Welles

Effective web design | 10 Simple Steps

1. Function

It should be evident to the user as soon as they enter the site what the function of it is. Is it informative, entertaining or interactive?

2. Content

It is vital to make your point quickly and clearly. A good way to think of effective website content is that it’s like a tabloid newspaper.

  • A large punchy heading
  • An enticing subheading
  • Detail within the main body of the text.

Bullet points are also a great tool, instead of using long-winded sentences.

3. Font

Good web design should ensure the content is easy to read. It is important that the font used within the website is simple and clear. The text shouldn’t be too small and should be fairly spacious.

4. Colours

Ensure that the colours used within the site are used in a professional manner. Bright colours are a great way of drawing attention to important aspects of the website, such as hyperlinks and call to actions. It is also important to remember effective web designs are not too crowded. Do not be afraid to leave white/empty space within your website.

5. Images

Images are a massive part of any web design. Without them it is very easy to lose the interest and attention of users. You must ensure that the images used within a website are relevant and are of high quality.

6. Hyperlinks

A website should be easy to navigate and logical. Ideally the user should be able to get anywhere within the website in just three clicks.

7. Layout

The layout of a website should be structured in a way which is balanced. Most websites follow a grid or table format.

8. Focal Point

Traditionally the main focus of someone browsing a website is in the top left. Because of this the most effective web designs follow an ‘F’ pattern. This is where the most important information is featured at the top left of a page, then the middle of the page, then the least important information is on the right or bottom-right of the page.

9. Speed

No one likes to wait for a webpage to load. To speed up a website’s load time consider re-sizing and re-scaling large images or saving them in more efficient formats.

10. Mobile Friendly

Nowadays people don’t solely use their desktops or laptops to access the internet. Therefore it is important to consider how user-friendly your website is on tablets and mobile devices.

To find out more about effective web design call Sarah, our company Director on 08700628760 or email her today on info@aiminternet.co.uk.

You may also be interested in reading 5 ways to get noticed online.

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