In an effort to protect its brand, Google is suing a company offering kits that purport to reveal how to earn money from home using Google.

Google on Tuesday revealed that it had filed a trademark infringement lawsuit to prevent Pacific WebWorks, based in Nevada, and other unidentified defendants from using Google’s name to promote its money-making scheme.

The scheme goes by a variety of names, including Google Adwork, Google ATM, Google Biz Kit, Google Cash, Earn Google Cash Kit, Google Fortune, Google Marketing Kit, Google Profits, The Home Business Kit for Google, Google StartUp Kit, and Google Works.

At the heart of the scheme is a false representation that consumers can participate in a Google-sponsored program that will allow them to make hundreds of dollars a day working at home performing a simple task that requires no particular experience or qualifications,” Google’s complaint explains. “Although the program is often advertised as ‘free,’ in fact consumers must pay an ‘instant access’ fee for online access to a members-only portal, or a ‘shipping and handling fee’ for a DVD, that, they are told, will explain how to make money through the program.”

The complaint states that those who chose to participate in these programs often receive nothing, a DVD infected with malware, or a DVD with Google support documents that are available for free online.

Google’s filing follows recent legal action by the Federal Trade Commission against differently named businesses involved in a similar scheme and by an Illinois plaintiff against Pacific WebWorks.

“Google said it is acting because neither of these other lawsuits calls for immediate injunctive relief.

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