On Social Media platforms, incorporating hashtags into your online content can have a host of benefits when it comes to business. You will be able to promote products and services much more effectively. By making the most out of this powerful social networking tool you can attract new customers and maximise profits. But why are hashtags so important and how can you use them effectively on social networking platforms?

What makes a good hashtag?

A good hashtag has to relate to whatever the person using them is trying to convey. It wouldn’t make sense if you tweeted about the Anthony Joshua fight and hashtag something completely unrelated like the new Manchester United football kit. People wouldn’t get what you are trying to say.

Monitor Your Brand

Having a brand-specific tag will also let you see what other people are saying about your company and/or campaign (good and bad). This is important because you are able to monitor your reputation in real-time and then use that data to further help your brand.

Use Specific Hashtags To Connect With Others

Hashtags are important because of how it can be used to connect an audience. For example, if you are watching Love Island, their hashtag is #loveisland. This way, viewers can see what others are talking about and connect with them. If they would’ve used the hashtag #love, some of the tweets relating to the show might get lost because that hashtag is so vague and generic.

Research Hashtags Before You Use Them

If you are looking to come up with a specific hashtag for your company, make sure to do a search on all the social media platforms. You must check what people are already using the hashtag for. You don’t want to start using a hashtag in all of your campaigns to find out the hashtags means something entirely different. It has the potential to hurt your brand for a very long time.

Use Non-Specific Hashtags to Increase Visibility 

There are a few ways to search for hashtags to use for your social media posts. Firstly, you can try Hashtagify.  All you have to do is type in a hashtag like “marketing” and it’ll give you other suggestions like “branding, entrepreneur, and advertising.” This way, you can get your posts in front of other people who may be searching for those related hashtags. Another way is to do a search for one hashtag then through the results. You will be able to see what else other people are hashtagging in their posts.

Be Creative

You don’t have to limit yourselves to boring and generic hashtags. Some of the best social media campaigns involve creative ways to implement as well as balance their use of hashtags.

If you would like help to grow your business with social media, please call Sarah for more information on 0870 062 8760 or email her today on info@aiminternet.co.uk.

You may also be interested in ways to better your social media content.


At AIM Internet we focus on small and medium sized businesses. We help them with their local marketing strategy, their SEO and blogging. We guarantee that with our methods their business will grow through pay per click advertising and through organic search.

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