Launching an ecommerce channel is a no-brainer for many companies as it’s undoubtedly one of the most effective ways of building your business for the future.
But while the decision to launch an online store is a relatively easy one, knowing how and when to develop to ecommerce team is far more difficult.
To make the process easier we’ve just published our new report, Building an Ecommerce Team: A Best Practice Guide, which focuses on the challenges facing ecommerce managers as the digital channel grows and diversifies.
The guide is aimed at client-side ecommerce practitioners and includes recommendations from seasoned professionals on how to build and manage your team; how to create a framework for understanding the key challenges; and details on how changing market conditions are impacting the demands on an ecommerce team.
To find out a bit more about the guide, we spoke to author James Gurd about who it’s aimed at and his personal tips for those overseeing ecommerce …
What inspired you to write this guide?
A common theme I encounter with clients is the challenge to know how and when to develop the ecommerce team to support business growth. It’s about understanding the questions you need to ask before committing to investment in people, process and technology.
I personally feel that as an industry we don’t focus enough in this area. Managing for growth is critical to success yet the tendency is to assume ecommerce managers just know how to do it.
When I first managed a team, it was trial and error. Nobody coached me and I would have benefited from some guidelines to give me a framework to help structure my planning.
There is plenty of information out there about specific digital disciplines but less so on general team management. The guide is intended to give ecommerce managers objective advice from people who have been at the sharp end and have experience of managing transition and growth.
Contact us now if you would like to Sell More Online.