Google Plus is growing stronger by the minute, with an average of eight hundred thousand users signing up for an account every month. Despite its obvious benefits to brand’s social media strategies, many are still yet to embrace the opportunities provided by the platform. Not only are they missing out on the chance to target a wider audience and build up a loyal following, but also improving their websites SEO. In this article we will explain how Google Plus can aid your SEO campaigns. Using Google Plus can benefit your websites SEO in many ways.
Presenting yourself as an expert – Using Google Plus can benefit your websites SEO in many ways.
In order to improve a websites search engine optimisation we are told to publish interesting, unique and relevant content on a regular basis. Providing users with interesting, informative and educational content is a great way to present yourself as an expert in your industry. The same goes for the content you publish on Google Plus page. Google is keen to rank authoritative content higher in search results, so if you show yourself as an expert, this may potentially lead to higher search engine rankings.