Today, social media marketing is a must in order to stay competitive in the global, digital market. Using social media platforms such as Facebook, Twitter, Instagram, and Google Plus, can be a unique challenge for franchise owners who may have more restrictions on their marketing than traditional businesses. There are a few things to consider before jumping in to social media as a franchisee, and it’s vital to understand your unique situation and what you’re able to do.

Marketing in a Regulated Industry

One of the most important things to contemplate is whether or not your company is situated in a regulated industry and how regulated are your social media activities by the franchisor. How tightly aligned is your franchise with your parent franchisor company or industry requirements? Are there restrictions and guidelines already in place regarding social media posting? Explore the options, and don’t be afraid to call your corporate contacts with questions about what is allowed and what isn’t.

Once any corporate obligations are out of the way, marketing your franchise through social media can be an excellent tool to reach your customers and generate sales. Social media has provided businesses with a direct contact to those seeking their goods or services. The interactions are personal and in real-time, which –if carefully monitored –can take your franchise to the next level.

social media cube

 “Examine your unique market position and relationship to your consumers,” offers Jonathan Cronstedt, the CEO of Empower Network, a viral blogging system and online marketing and sales leadership training company. He urges franchise owners to consider their overall communications strategies. “Your marketing goals should be aligned with a united brand position that stands out from your competition. We live in an integrated world, creating a shared experience for your consumers is paramount, and it can’t be done without consistency across all channels.”

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