Localization is a big, bold and exciting step for any entrepreneur. The potential rewards on offer are massive, enough to make even the coolest of customers go giddy at the thought. Let’s face it, no matter where you live and what audience you are selling to, there’s a vastly bigger audience out there.
Yet selling to the rest of the world is no easy proposition. The standard method for marketing any product or service overseas is internet localization, but internet localization is a rocky road even for the most reckless of entrepreneurs. You can’t just pack up your products in a fancy foreign-language package and hope for the best – it takes effort and understanding of the local culture to make things stand out.
What follows are some helpful tips for anyone starting out on the road to global dominance, and it all starts with an online presence.
When it’s time to go global, website localization is the single most important step that any company can take. Quite simply, having one website for an international audience doesn’t cut it these days. Reaching out to the masses entails sending out a message that’s relevant to local audiences, in a language and context that only they can relate to.
Website localization isn’t that daunting, it just takes time to achieve. Solid groundwork is the order of the day. It’s necessary to take the time to research specific target markets and local competitors to achieve a wider picture of what’s going on. For instance, what language do the people actually speak on a day-to-day basis? In India, the official language is actually English, but the vast majority of people don’t understand a lick of English, so anyone targeting that country is going to need to identify which language is most appropriate.
Translating a website’s content is one thing, but how about its overall appearance? Successful global corporations understand that different cultures appreciate different features.