In our ever-changing digital world, pinpointing the key marketing trends and ways of effectively reaching and engaging with potential customers is paramount. This morning (March 26) at Advertising Week Europe, Econsultancy founder Ashley Friedlein discussed the megatrends in internet marketing, reviewing what is deemed important now and where we could be in five years.
Unsurprisingly, customer experience was a key talking point in his presentation. Friedlein ran through a recent poll of over 4,000 marketers, which found that 23% believe customer experience is the most important and exciting trend today, with 24% envisaging this will be a ‘megatrend’ in five years’ time.
Friedlein further stated that customer centricity is the battleground of the future, and is also where the competitive advantage lies.
Friedlein concluded by remarking on the amount of technology and tools available to marketers today, stressing that the importance now lies in utilising the tech effectively, rather than looking to advance them further.