A growing number of companies are looking to take advantage of the benefits that social media platforms can provide, an expert has claimed, which could see a hike in IT outsourcing.

Tim Gibbon, director at Elemental, has highlighted the fact that the business-to-consumer sector has led the way in harnessing these technologies but added that business-to-business communications are beginning to take advantage of these.

He said that people’s early scepticism about these technologies has passed and widespread adoption has begun, making it even more improtant for companies to invest in this kind of IT project.

Mr Gibbon said that the penetration of news on social networks within mainstream news channels has guided more businesses to these channels.

He added: “This certainly demonstrates that businesses, particularly larger organisations are open to the opportunities that social media can offer, but with the fixation on social media environments they could be making errors that have plagued digital channels in the past.”

Earlier this month, Work Wise UK chief executive Phil Flaxton suggested that the growth of internet businesses may also have contributed to a rise in IT outsourcing as companies maximise the efficiency of their resources.

Breaking news from ihotdesk, IT Projects in London

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