Local Marketing Online
2010 has been a very good year for social networking sites, the likes of Facebook, LinkedIn and Twitter has all seen growth. We have to wonder what makes these three stand out against the rest, and where are the rest for that matter?
Charles Arthur from The Guardian has asked a valid question in his article ‘Where have all the social networks gone?’ He decided to take a look into this after Facebook claimed to have new passed the 500 million-user mark. What are these three doing right that the all the others are doing wrong?
The problem is, it is now a daunting task for any social network startup to make the kind of impression it needs to compete in a market dominated by three. What will put them off even more is the fact that MySpace and Bebo – the once giants in social media – has all but failed.
New social media services
Do not think for one moment that I am saying that MySpace is dead – far from it, but the planned relaunch will need to be something very special. There are a few new social media services on the Internet that has been very well received – FourSquare and Gowalla.
These two services are different from the likes of Facebook, but do offer more interaction and rewards for those using the service. It is hard to say if there is a long-term need for this, or the might of the big three will trample on them as they did with Bebo?
Do you think that a new startup will ever compete with Facebook, LinkedIn and Twitter? Do you think that there is a social media service already out there that is ready to take on the giant’s?