Marketing Statistics

Marketing Statistics: Here are some of the most interesting digital marketing statistics we saw last week.
Statistics include travel brands in social, Beats’ new streaming service, marketing salaries, integrated marketing and PPC spend.
For more digital marketing statistics, check out our Internet Statistics Compendium.

KLM is most popular travel company on social

  • A study by eDigitalResearch has found that KLM is the most popular travel brand on social in terms of fans and followers.
  • KLM tops the Facebook chart with just over 4.5m fans, followed by Air France (2.8m) and Emirates (2.3m). The fact that airlines inhabit the top three spots is put down to their large international customer base.
  • American Airlines has managed to usurp KLM on the Twitter list with 684,000 followers compared to 669,000 for its rival. Delta rounds out an all-airline top three with 558,000 followers.

Beats new streaming service

  • Beats, the ubiquitous headphone brand co-founded by Dr Dre, will release its music streaming service Beats Music in the USA on 21 January.
  • Beats currently controls 27% of the $1.8bn headphone market and 57% of the premium market.
  • To get our view on the new streaming service, read Christopher Ratcliff’s post on whether Beats is about to launch a Spotify killer.

Marketing salaries are on the rise

  • It’s a good time to be a senior marketer, with the average salary of a marketing director rising by 14.4% over the last 12 months.
  • According to Marketing Week’s Salary and Career Survey 2014, senior marketing director’s pay packets increased from £75,345 to £86,165 on average.
  • The survey of 3,000 marketers found that the news was less cheerful for mid-tier marketers though, with an average increase of 3.6%.

marketing statistics

B2B shoppers turn to peer reviews

  • A user survey by B2B review site TrustRadius has found that 42% of business software buyers use in-depth reviews before contacting vendors for demos, despite the fact that 90% of them are in an active purchase cycle.
  • Furthermore, 40% of visitors or members are researching a vendor shortlist. Of these 14% are developing a long list, 21% are narrowing their short list and 10% are preparing questions for a demo with a vendor.
  • The study is based on more than 4,000 members and online survey incepts conducted in Q4 FY13.

Top of the social Premier League

  • Arsenal are apparently the most talked about Premier League team on social media, followed by Manchester United, Liverpool, and Tottenham.
  • The rankings were calculated by RadiumOne based on the number of stories shared about each team on popular sports news websites, combined with how effectively each club has been interacting with its fans in the 30 days leading up to the 20th game of the season.

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