Marks and Spencer is shifting its marketing approach to digital first, launching campaigns online before they appear on TV or in print as it looks to better engage with its customers.
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The change started with the “Leading Ladies” campaign, which launched on Facebook in September before rolling out to billboards, print and in-store. The same is true of its latest Christmas ads “Believe in Magic and Sparkle”, with a two-minute video ad launching online yesterday (4 November) ahead of its TV debut tomorrow.

 

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