You’ve got to buy the right online marketing tools to do online marketing right. But what tools are the “right tools”?

After all, some tools are free. Some tools are really complicated. Some are insanely expensive. The point being that with online marketing tools, it’s hard to make the right decision.

There are so many alternatives available, and if you haven’t had the chance to experiment with different ones, choosing with confidence becomes especially difficult.

The following list should help. I created it for the agency marketer who’s “trying to do it all.” For the entrepreneur who’s “trying to get her business off the ground.” For the experienced digital marketer who “wants to improve his game.”

Consider this your online marketing tools cheat sheet — one that can help you skyrocket your marketing.

1. Email marketing (and more): InfusionSoft

What it does: InfusionSoft is a bit on the pricey side, but it’s a powerful tool. Its best features are its automation features, which make it insanely effective for marketing campaigns. My delivery rates with InfusionSoft have been excellent!

How much it costs: InfusionSoft is a powerful yet costly email marketing tool. A one-time startup fee of around $2,000 will get you set up. Thereafter, fees range from $199 to $599 per month.

Why it’s worth it: InfusionSoft saves a lot of time. You’ll have to learn the system and get it set up. But once you’ve completed the setup, it’s pretty smooth sailing. Plus, with high deliverability rates and the ability to scale, you’re set for life.

2. Content Marketing: Buzzsumo

What it does: Buzzsumo allows you to find the most shared content on certain topics or websites. You also can filter the lists according to type of content (e.g., infographics, blogs). Buzzsumo’s advanced features, such as “influencers” and “monitoring,” are powerful ways to get ahead of the competition.

How much it costs:

Limited results: Free

Pro: “Our starter plan is ideal for bloggers and small teams.” Costs $99 per month.

Agency: “For agency teams, with all Pro features, API access & more.” Costs $299 per month.

Enterprise: “Ideal for brands and publishers. Advanced functionality for large teams.” Costs $999 per month

Why it’s worth it – Buzzsumo is a content marketer’s dream come true. If you’re searching for trending subjects, analyzing effective headlines or trying to understand how to create the next viral topic, Buzzsumo is the answer.

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