Delivery services in the UK are likely to see the number of packages they handle for the ecommerce industry increase in the coming years, as are their European counterparts, with online shopping exercising an even greater grasp on the retail landscape.
This is the view put forward by a new study from Forrester Research, which predicted that online retail sales in the UK will increase by 11 per cent annually between 2011 and 2016.
In Europe, which the report claims is lagging behind in certain regions, the growth rate is expected to be closer to 12.2 per cent across the 17 European countries surveyed as part of the study.
The technology-focused research and consulting firm noted that countries such as Spain and Italy have yet to catch up with the UK in terms of ecommerce usage and argued that they will see growth of 19 per cent and 18 per cent respectively over the next five years.
Forrester analyst Martin Gill found that a variety of factors motivated online shoppers, including attempting to find bargains such as discounts or cheap delivery options.
Finding the best deal was cited as a main reason for engaging in ecommerce by 68 per cent of European respondents, while 69 per cent claimed saving time is a major motivation for shopping online.