PPC benefits vary from business to business, but one thing is for sure – if done properly, you can see fast results. If you’re thinking about spending any amount of money (big or small) on ads to reach your target audience, then you ought to spend it in the right place. That place is Google. With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment there’s really no other.
Why advertise on Google?
Google is by far the most used search engine, receiving 3.5 billion search queries per day. Not to mention, the Google Ads platform has almost been around 20 years. As a result, making it a serious front runner when it comes to paid advertising. Google is a resource used by users all around the world to ask questions. These are then answered with a mixture of paid advertisements and organic results.
Google Ads enables you to create and share perfectly timed ads (via both mobile and desktop) with your target audience. As a result, your business will appear on the search engine results page (SERP) exactly when your ideal customers are looking for products and services similar to yours via Google Search or Google Maps. What this means is that your ad shows up at the right time for your target audience, which increases the chance of conversion.
Why use AIM Internet?
AIM Internet has worked with Google for years. With so many different ways to deliver traffic to your website you really need to use an agency with a wealth of experience. Google is a very strategic tool and the focus should be around margin on your business and not keywords. We know how to effectively grow your business using Google. We will work with you to test and measure every strategy to deliver a 3 to 1 return on margin and enhance your PPC benefits.
How will Google Ads help your business?
With billions of searches per day on Google, Search Ads allows you to make sure potential customers find your brand, consider your product or service and take action. For a Search campaign, you’ll select a goal, for example, increasing traffic to your website or improving sales. Then, with pay per click (PPC) search ads, you’ll only pay when someone clicks through from that ad (in other words it gets results).
Related: How does PPC work?
Get people to take action
When you first set up your ad campaign, you’ll be able to choose the goal you want to achieve, such as:
- Drive more traffic to your website
- Boost sales and leads
Furthermore, you can use ad extensions to include additional information. For example, business location, links to particular pages on your website, product reviews, and more which all enhance the user experience.
Adjust for success
Perhaps most significantly, Google Ads gives you the flexibility to create multiple versions of your text ad. This means you can clearly see which ad is performing best. Therefore, you can constantly tweak your campaigns to maximise your return and avoid spending unnecessarily.
AIM Internet will track your progress and show you exactly how you’re doing. Plus, we’ll provide reports, analytics, and ongoing advice, to ensure your campaigns remain successful.
Additionally, no matter the size of your business or the resources available to you, ads can be tailored to suit your budget. As a result, you never have to blow your budget. In fact, ads can even be paused or stopped to ensure you stay within your monthly cap.
PPC with AIM
At AIM we are passionate about PPC and Google Adwords. So, if you would like to drive traffic to your website or increase sales and leads we encourage you to consider it as a strategy.
We can help you get started and work to your PPC budget. To start reaping the PPC benefits, simply call us on 0870 062 8760 or email firstname.lastname@example.org.
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