SEO has changed beyond recognition over the last ten years. At one point the SEO industry was an obscure hobby for geeks chatting to one another over Usenet. Then it became a cottage industry. Then SEO became a career prospect.
Now it’s a huge industry that commands the attention of CMOs and CEOs of multi-national companies.
The SEO industry could grow even larger. Here are four ways in which the SEO industry could rule the world. However, before we dive deep into SEO hubris, we should also highlight Four ways the SEO industry could kill itself.
1) SEO is your digital strategy
Modern SEO looks very different from the ancient SEO of six years ago. The industry has moved on from problems like “Can the search spider reach this page?” and to challenges like “Why would anyone talk about that product?”.
That’s a question that needs to be asked if any product page is to attract links, social mentions and the other quality signals search engines look at. Bing considers behavioural analysis to be their most important ranking factor and so the SEO engaged in this web build project will also be offering usability advice and conversion optimisation.