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How To Improve Your Search Ranking On Google

by | Jul 17, 2018 | SEO

Running a successful online business is a tall order, especially when faced with the challenge of improving your website search ranking. Unfortunately, this is a prerequisite if you want your business to grow and thrive in today’s digital world. We are a leading digital agency (SEO specialists) based in Kidderminster and Wyre Forest. Therefore, with our expertise, you can increase your website’s search ranking and get on the first page of Google. 

Search Engine Optimisation (SEO) and search engine marketing will help your website meets the needs of your customers, help them find you online and trust in your brand.

What Is SEO?

According to Moz:

Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.’

SEO is all about understanding how people use search engines. Once you understand people’s habits you can make your website the one they find when searching for your product or service. It’s also important to understand how search engines rank their results. Making sure your website is relevant to the search term used is key to getting your website to the top of the list.

Related: FREE Beginners Guide to SEO

Important Things To Consider When Optimising Your Website:

Understand Your Customers

Like all marketing, improving your search rankings starts with an understanding of your customer’s behaviour and user habits. You have to get inside the minds of your customers. In addition, understand the process they go through when searching for your product or service.

Firstly they will decide they need / want it; they begin by searching using broad terms such as ‘car tyres’. Then they might narrow it down to ‘car tyres Kidderminster’. They may even know exactly where they want to buy from and search ‘Tyres R us Kidderminster’. This is important because those are the keywords and phrases that need to be included in your site. This includes being aware of common misspellings, slang and abbreviations associated with your brand / service or product.

Include Keywords On Your Website

Corresponding the keywords you use on your website, with the words customers search, is an important part of SEO. They can be included in the content, page titles, Meta descriptions, alt tags or anywhere else for that matter. But, they need to be there. If you do not use common keywords or phrases associated with your product, then your site could be overlooked by search engines and consequently the customer.

For example, if someone searches for ‘car tyres West Midlands’ and your page is titled ‘car parts Kidderminster’, there’s a chance that your page won’t be found on the first page of their search results. This is because competing websites with pages titled ‘car tyres West Midlands’ will be considered more relevant to the searcher so will therefore be ranked higher.

Links From Other Websites

When a search engine ranks your website it will take into consideration the number of other websites that link back to yours. Link backs from other websites are considered a vote of confidence in the relevance and usefulness of your content and gives your website authority.

Don’t Forget The Meta Description Tag

Meta tags do not actually contribute to the ranking of your site, however they are still very important. They tell the searcher exactly what they will find if they click on that link. So, without it, the search engine will create its own which may not be accurate.

AIM Internet | SEO Specialists

Call us today on 0870 062 8760 and talk to us about improving your websites visibility on Google using proven SEO AIM Internet marketing tactics. Or if you would prefer, drop us an email at info@aiminternet.co.uk. Our agency of SEO specialists, based in Kidderminster & West Midlands, would be happy to answer any questions you have.

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