When you’re running a business it can be difficult to keep up with the digital age and to know how you can harness it to help advertise and market your products or services. Social media advertising, in particular, seems to be constantly changing and it can be difficult to keep a grasp on its benefits and uses in business.
However, once you know the power of social media in targeting potential customers to boost your business. It could change the way you look at it forever.
How targeted social media advertising works
When people use social media sites such as Facebook and Twitter, they share their views and likes and dislikes with their friends or followers. Facebook, in particular, is very good at tracking what users like or are fans of. They do this based on pages they’ve ‘liked’ or things they talk about. It then uses this data to build up a profile of the user.
When you create a Facebook advert, you can target specific users who’d be most receptive to your products. Or services based on these profiles that Facebook has determined. Twitter works in much the same way. These users can then be diverted to your website, app or even a phone number in order to contact you.
For example, you might specialise in selling car cleaning products or car modification accessories.
Using targeted social media advertising, you could target Facebook users who’ve just bought a new car. Or who are active in discussions about car modifications or detailing. Likewise, app developers can target users of iOS or Android devices. And manufacturers of beauty products can target only women of a particular age demographic. Put simply, the potential is huge.
How you can take advantage of target social media advertising.
It’s actually simpler than you might think. The process of setting up the adverts is something that’s best handled by a digital agency, which is where we come in.
We can help you to determine your target audience. We will ensure that your ads are only being shown to people who are interested in your products or services. This ensures that your advertising spend isn’t wasted.