Social Media Analytics; Small business ecommerce site owners know there is value in social media marketing. However, make sure you can determine whether your efforts have a positive impact. If you can’t measure results of your Twitter or Facebook campaign, it’s virtually impossible to manage social media marketing.
The best way to track your campaigns is with a social media analytics tool. Any small business ecommerce site that uses social media can use this type of tool to track how successful you are in meeting campaign goals.
One tool you can consider is SWIX (Social Web Index). SWIX is a social media analytics tool that helps you track, monitor and analyze your account data from more than twenty different social media sites including Facebook, Twitter, YouTube and many other popular platforms.