Social Media in Birmingham: TOURISM body Visit Birmingham has launched its annual bid to attract more visitors to the city’s festive events.

It has developed a new social media campaign – ‘Christmas is now trending in Birmingham’ to try and lure younger and more tech-savvy visitors. The campaign is designed to get people talking online about the region’s seasonal offer.

It has enrolled Birmingham-born presenter Emma Willis (Big Brother, I’m A Celebrity…, The Voice UK) to help champion the cause.

The campaign will use Twitter hashtags such as #festivefun, #shoppedtilidropped and #encore to encourage people to tweet about the activities they are enjoying across the city and inspire others to visit.

One of the highlights of the city’s festive season gets under way on November 14 with the now-traditional Frankfurt Christmas Market and Christmas Craft Market. The bustling event will once again feature treats, gifts, decorations and traditional German food and drink.

The campaign will use Twitter hashtags such as#festivefun, #shoppedtilidropped and #encore to encourage people to tweet about the activities they are enjoying across the city and inspire others to visit.

One of the highlights of the city’s festive season gets under way on November 14 with the now-traditional Frankfurt Christmas Market and Christmas Craft Market. The bustling event will once again feature treats, gifts, decorations and traditional German food and drink.

The multimedia campaign will also be highlighted on a dedicated section of the Visit Birmingham website –visitbirmingham.com/christmas
Emma Gray, director of marketing services at Visit Birmingham, said: “Last year Birmingham drew a record 33.8m visitors and we are looking forward to welcoming crowds of tourists this Christmas to enjoy a variety of attractions, suitable for all budgets and age groups.

“We have one of the country’s most vibrant food scenes and more than 1,000 shops, including superb independents, where you can buy anything from designer goods to little artisan-made gifts to hang on the tree. We hope visitbirmingham.com/christmas will be a useful tool for those planning a visit to the city, helping to provide them with a magical festive experience.”

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