Social Media Team

Managing your social media as a part of your greater marketing strategy is no easy task. Although social media is much more cost effective than other forms of advertising, the time commitment, resources and staffing required to execute it properly can be quite a commitment for an organization of any size.

Every business is different when it comes to internal organization, as well as the goals they are trying to achieve. As a result, the team necessary to properly manage your company’s time, resources, and benchmarks on your social channels vary greatly from organization to organization.

social media team pyramid

Even if there isn’t an exact formula for putting together a team to manage your social media, it’s critical to properly integrate social across your entire staff and organization to properly meet the needs of the social business hierarchy.

According to Hootsuite, companies leveraging social technology can unlock up to $1.3 trillion in annual business value. Therefore, properly ensuring your entire organization and staff is on board with your social media marketing efforts can drive worthwhile results leading to greater visibility, increased revenue, stronger relationships with your customers, established thought leadership, and more.

Here’s how to effectively staff your social media team from the talent across your organization.

1. Start with buy-in from leadership

To ensure your organization is able to genuinely bring the entire company on board with social media marketing, senior level leadership must buy in to the use of social—as well as your approach.

Today, it’s less about convincing executives that social media is important, and more about the results it can drive for your particular organization.

Focus on illustrating the ROI of social media for your company by drawing on industry data, comparing the effectiveness of social as compared to TV and other traditional mediums, and estimate the potential results you’ll be able to achieve with your investment.

By establishing the buy-in of your leaders, you’ll be able to better articulate how your organization will address social across department with more support and resources allocated to your efforts.


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