There is a lot of negativity towards social media lately and numerous sad cases where the use of social media sites have been abused. This story is going to put a positive spin on how social media can be used to help you, it’s not always doom and gloom! An office worker, who regularly cycles to work, left her bike outside the office but forgot to lock it correctly. Instead of locking the wheel to the frame, she locked the frame under the saddle, making it easy to steal as the only action a thief had to do was lift the saddle off! Of course, she finished work and the £1000 bike had disappeared. The owner of the bike reported the incident to the police but felt she could do more to retrieve the prize possession herself, using the powers of social media. Here are the tools the office worker used: 1. Created a specific email address, and posted it all over the town in the hope for a response. 2. She then turned the email address into a hashtag #returnmegsbike, smothering it over twitter, instagram, facebook and asking people of the local town to share and repost. Within an hour of setting up this social media campaign, Valerie from the local town contacted and claimed to have bought the bike from a lady, leaving town that day. The very honest Valerie expressed that she thought the bike may have been stolen and couldn’t possibly keep it if the owner was searching for it. The bike was returned to the rightful owner due to the office worker’s ability to campaign online. Social media was the cause of spreading the word rapidly, helping the bike to be returned to the owner. Yes, social media can be abused and terrible stories are circulating the news about the dangers of facebook,, twitter, instagram etc, but used correctly with an end target in goal, it can transform your business or campaign dramatically.

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