If your business doesn’t yet have a website, you should seriously consider getting one. More than 60% of businesses now have one and you run the risk of being left behind if you ignore the need to get on the internet. Websites are no longer a luxury, but a necessity in today’s competitive trading environment.
You don’t need to spend a fortune on a website. A small portfolio site of half a dozen pages can be created for around £200-500, although more complex sites will need a bigger budget especially if you are thinking of going into e-commerce. Many web companies will also manage and update the site for you for a fee if you’re not confident of your tech skills.
Here’s our top 10 reasons to bite the bullet and get a business website.
1. Be present in cyberspace
Did you know 80% of UK households have internet access and spend £300 billion annually on online shopping? Even if you don’t plan to sell on the web, more people now search for companies online instead of using Yellow Pages. Having even a basic presence is important.
2. Be available around the clock
A well-put-together business website acts as the perfect online brochure. It’s always available, wherever your existing and potential customers are and whenever they want to access it. Your details are to hand, even if you’re not, for just a few keystrokes.
3. Slash your marketing costs
Putting up a website is a cost-effective way to advertise your business. It’s much cheaper than paying for other marketing methods such as direct mail, telemarketing or advertisements on the radio, TV, press or billboards. You have a one-off cost to build the website, but after that you’re only paying hosting costs and management fees, if you need tech help. Both these annual charges should leave you plenty of budget for other creative ways to push your business.