First Page On Google

Businesses redesigning their websites should consider the role of their SEO strategies when creating a new-look layout.

This is the advice of Search Engine Land contributor Ian Lurie, who explained that experts in SEO services should be part of the design team when a website is being given a makeover.

“Make it clear to everyone that they’re all the design team and they’re all responsible for the timely launch of a quality site,” he advised.

Mr Lurie said this will provide a good balance between coming up with a good-looking page and one that fulfils the company’s SEO requirements.

He added that it is rare to see a balanced design team with an SEO element “fail to produce a fantastic site”.

In a recent article on the same website, columnist Evan LaPointe said businesses that run effective SEO campaigns should have a good idea about what changes they can make to please their customers.

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