Boston based Wordstream has just conducted an awesome study to find out if Google+ was worth the effort from a marketers perspective. As a result of the study they ended up conducting a social media showdown and putting the top four social networks against each other.

To compile the results the company took a sample of referring web traffic from their blog. The sample happened to occur during an extremely high week of traffic with over 1 million uniques, half of which came from these four social networks. A worthy sample size, yes.

The results are awesome and little surprising. Check out the excerpt and infographic of the study.

Here is an excerpt from the study:

“Google+, despite only being around for 1 month – and even then, being released in a limited “field testing” mode, drove more traffic to our blog than LinkedIn – it was roughly a third of our Facebook traffic and over half of our Twitter traffic. This was a huge surprise given how many Facebook fans and Twitter followers we’ve accumulated over the last several years, and given that at the time of this writing, I don’t even have a company presence on Google+ yet, or any Google +1 buttons on our website. (Though plans are in the works for both!)”

Read more…

Cookie Control

Cookie control

We have placed cookies on your device to help make this website better.

I'm fine with this

We have placed cookies on your device to help make this website better.

You can use this tool to change your cookie settings. Otherwise, we’ll assume you’re OK to continue.

Some of the cookies we use are essential for the site to work.

We also use some non-essential cookies to collect information for making reports and to help us improve the site. The cookies collect information in an anonymous form.

To control third party cookies, you can also adjust your browser settings.

I'm fine with this
(One cookie will be set to store your preference)
(Ticking this sets a cookie to hide this popup if you then hit close. This will not store any personal information)
Information and Settings Cookie policy