CRO, Shopping Ads, Feed Optimisation
D2C eCommerce
+428% ROAS via Shopping Ads Restructure
The Challenge.
Bleeding money on Shopping campaigns. ROAS stuck at 1.8x.
Our solution.
Feed optimisation. Product segmentation by margin and velocity. Smart bidding with first-party data. Landing page CRO for mobile.
ROAS: 1.8x → 9.5x (428% improvement)
Revenue per session up 3.2x
Record Q4 sales
"Same budget, completely different results."