Looking to grow your business online?
The benefits of a visitor/traffic generation programme
It can sometimes feel like you’ve tried every method out there to increase your website traffic. The key, as with most things is to strategise, analyse and implement using all of the data available to you. This is the foundation of your business. Know your statistics,...
Assess your competitors online to help your marketing strategy
It goes without saying that if you have a business, then by now it should be on the Internet (no matter what the goods or service). Online marketing methods allow you much more visibility than traditional offline marketing for far lower expenditure. This...
Building an online presence: Why you need to audit your website
The digital world is moving fast, and it’s important that you keep up. If you don’t take pause to monitor your online presence from time to time you could very quickly be left out in the cold. As your main point of contact with your customers is your website, this...
The importance of knowing the gross margin in your business by product / service
As a business owner you’ll already know that there’s a whole host of ways to measure profitability. One of these ways is to measure gross profit and your gross profit margins. Of course there are numerous methods and lots of figures you can use as an indicator but...
The importance of the KPI process when growing your business
You can’t scale what you can’t, measure What this means is that you can’t improve something that you can’t track. Imagine trying to train for a marathon without tracking your distance or time, or trying to improve your gym game without noting what you previously...
AIM Internet’s Proven 7 step Formula to Growing Your Business
Aim Internet has been helping SME’s and Entrepreneurs grow for over 20 years, over these years we have learnt a thing or two about what works when it comes to driving growth. That’s why our proven 7-step formula never fails. Here’s what we suggest: Put a...
How to reduce bounce rate on your website
It’s time to learn the best ways to reduce your websites bounce rate and increase conversion and sales. But before we begin, what exactly is bounce rate? Bounce rate is the percentage of single page visits (or web sessions). It is the percentage of...
How to Convert Your Blog Readers into Customers
Are you ready to convert more of your readers into customers? Starting a blog is the easy part and nothing we haven’t all heard before, it’s also a great way to get more visitors to your site. But, growing an audience that will read your content, trust your...
Has Google signalled the end of websites as we know them?
These days, we rely on Google for almost every aspect of our lives. I would be hard pushed to believe that there’s even a day goes by where we do not Google something at some point. We use it to see the distance to our next meeting, as a teacher for new skills, to...
Is the distance report the best kept secret for saving your business money?
You will often find that your business does better in particular areas over others, this can be down to a many number of reasons but the important thing is that you know where to target your advertising efforts and budget. The distance report in Adwords can help you...
What is the importance of being mobile first?
By now, I am sure you have already heard the phrases, ‘mobile first’ and ‘mobile friendly’ but if you’re still questioning the importance of it, I am here to convince you of just how imperative it is that you have a mobile first website. I can guarantee by the end of...
How does page speed impact your SEO? and how can you improve it…
At the beginning of this year, Google announced that page speed is now a key-ranking factor for mobile searches. The “Speed Update,” as Google calls it, is due to be rolled out next month. “[Google is] announcing that starting in July 2018, page speed will be a...