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What Is Semantic Search? And Why is it Important for SEO?
Are you interested in learning more about a semantic search? If that answer is yes, then keep on reading. Google makes regular adjustments to its algorithm in aim of improving user experience. The focus being to return the best and most relevant results to the user...
AIM High | 5 Important Factors of Website Design for Digital Marketing
Businesses regularly redesign their website, which is great. But, more often than not a business overlooks the importance of designing a website in regards to the entire digital marketing strategy. Not taking the overall digital marketing strategy into consideration...
Do You Have Topically Relevant Content?
Once upon an SEO time you could simply cram your content with any link you wanted. It did not need to be topically related to increase traffic to your website. Today however, the search engines are much smarter, which means as marketers we have to be smarter with our...
AIM High | The Importance of Knowing Your Gross Profit Margin
In order to know if your business is effective, you’ll need to measure profitability. To do this you should measure gross profit and gross profit margins. Generally, the higher your gross profit and gross profit margins, the healthier your business is so it’s a key...
5 Reasons Your Business Needs A Content Cluster Strategy
Digital marketing strategies are constantly evolving, as a business owner or marketer it’s important to stay up-to-date with the trends. Content cluster strategies have become a very popular and very beneficial digital marketing strategy. In fact, content clusters...
AIM High – Measuring Digital Marketing Effectiveness
Benefits of measuring your digital marketing Marketing analytics are the results of measuring digital marketing efforts and effectiveness. It relies on collecting data related from marketing actions and the customer journey. This can include everything from website...