Consistent Profitable Business Growth
Digital transformation and long-term partnership with one of the UK’s largest electroplating companies.
From pre-production samples to full volume production conforming to O.E.M, national and international standards.
A leading Midlands based Electroplating provider, this client has been working with AIM Internet for many years. Before AIM Internet came along they tried various different marketing methods to no avail.
We worked closely with them to define what they wanted to achieve from their marketing, understand the business, the target audience and establish the key sales message and benefits to be communicated. We then went on to revamp the website, optimise it for SEO and deliver PPC campaigns. Since then, the factory has been pretty much at 100% capacity.
Are you an engineering or manufacturing business looking to double down your digital marketing strategy?
This client now use AIM Internet’s marketing methods like a tap – it’s switched on and off to ensure the factory is always full. Typically for every £1 spent AIM Internet delivers £5 in gross margin/contribution. Even when their largest customer retrenched back to Europe recently, the tap was turned on to plug the gap successfully.
Research & Insight
A lot of research and business insight goes into this type of project to focus the marketing on the more profitable types of work and types of orders required. Working as a partnership and closely together, makes it achievable, and this particular company is a testimony to AIM Internet’s ability to deliver.
The return on gross margin is in excess of 10-1 and AIM Internet has positioned the company right where they should be; at the top of its market.
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