Industrial Flooring Contractor
This client delivers industrial flooring in a competitive market. They began working with AIM Internet in 2012 – and survived the recession through good old fashioned frugal management.
They invested in a new website and a nominal amount of digital marketing in the first year to test the results – a sensible approach. At the annual review over £100k in sales had been delivered by the Internet – some 25% of turnover at an ROI of 10 to 1 (internet spend increased from 10% of sales). For every marketing £ spent AIM Internet delivered £10 in margin back.
They too gave AIM Internet 9’s out of 10 for delivery website and service in our customers satisfaction survey and will be investing much more in 2013 on the back of 2012’s successful campaign.
Results in 2013 were even better.
2014 resulted in more success and AIM produced a new responsive website in September which transformed the client’s brand with strong images of their work. Feedback from clients and prospects alike has been excellent.
Each year as they get more confident in AIM’s methods more Sales are delivered resulting in more profit. 2015 is no different with online sales currently 50% of turnover, return on margin is 4:1 with a massive pipeline set to improve that considerably.
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