Industrial Flooring Contractor
Consistent Profitable Business Growth
This client delivers industrial flooring in a competitive market. They began working with AIM Internet in 2012 – and survived the recession through good old fashioned frugal management.
They invested in a new website and a nominal amount of digital marketing in the first year to test the results – a sensible approach. At the annual review over £100k in sales had been delivered by the Internet – some 25% of turnover at an ROI of 10 to 1 (internet spend increased from 10% of sales). For every marketing £ spent AIM Internet delivered £10 in margin back.
They too gave AIM Internet 9’s out of 10 for delivery website and service in our customers satisfaction survey and have continued to increase their spend year on year following 2012’s successful campaign.
AIM produced a new responsive website in September 2014 which transformed the client’s brand with strong images of their work. Feedback from clients and prospects alike has been excellent.
In 2018 the website was revamped and refreshed to reflect the move towards mobile platform usage.
Each year as they get more confident in AIM’s methods as more sales are delivered resulting in more profit. Online sales are currently 50% of turnover, return on margin is 4:1 with a massive pipeline set to improve that considerably.
In 2021 return on gross margin is now well in excess of 10-1.