How to optimise for E-A-T and YMYL 

How to optimise for E-A-T and YMYL 

If you haven’t heard there’s some new(ish) acronyms in town; E-A-T and YMYL. And boy are they causing some trouble. The core algorithm update that rolled out on August 1, 2018 was huge and many sites across the web were impacted.  But why are we still talking...
How Do You Know If You’re Choosing the Right Keywords?

How Do You Know If You’re Choosing the Right Keywords?

How often do you search for something, click through onto a website only to find it has nothing to do with what you’re looking for? The answer is probably, too often. When this happens what do you do? Naturally, you leave the site (probably never to return again) and...
What Is Semantic Search? And Why is it Important for SEO?

What Is Semantic Search? And Why is it Important for SEO?

Are you interested in learning more about a semantic search? If that answer is yes, then keep on reading. Google makes regular adjustments to its algorithm in aim of improving user experience. The focus being to return the best and most relevant results to the user...
How to Audit Your Website Content

How to Audit Your Website Content

As your company grows, so does your content library. We hear over and over again how important it is to create fresh, relevant content to help educate and entertain our customers. But, it’s just as important to audit your content once in a while. Trends change and so...
Do You Have Topically Relevant Content?

Do You Have Topically Relevant Content?

Once upon an SEO time you could simply cram your content with any link you wanted. It did not need to be topically related to increase traffic to your website. Today however, the search engines are much smarter, which means as marketers we have to be smarter with our...
5 Reasons Your Business Needs A Content Cluster Strategy

5 Reasons Your Business Needs A Content Cluster Strategy

Digital marketing strategies are constantly evolving, as a business owner or marketer it’s important to stay up-to-date with the trends. Content cluster strategies have become a very popular and very beneficial digital marketing strategy. In fact, content clusters...
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