The Undeniable Benefits of Evergreen Content

The Undeniable Benefits of Evergreen Content

When it comes to an industry as fast paced as digital marketing, you’d be forgiven for thinking there was no such thing as evergreen content. Especially as marketers spend a good portion of their time carefully crafting content that aligns with the latest buzz-worthy...
What Is A Meta Description? And Why Is It Important?

What Is A Meta Description? And Why Is It Important?

What is a meta description? Meta descriptions; sounds like something only coders know about right? Turns out, it’s pretty important to us marketers too and not so complicated after all.   What is a meta description?  A meta description is the snippet of text that...
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