In order to know if your business is effective, you’ll need to measure profitability. To do this you should measure gross profit and gross profit margins. Generally, the higher your gross profit and gross profit margins, the healthier your business is so it’s a key...
Benefits of measuring your digital marketing Marketing analytics are the results of measuring digital marketing efforts and effectiveness. It relies on collecting data related from marketing actions and the customer journey. This can include everything from website...
There are many benefits to working with a digital marketing company. The internet has changed the way people do business. People are searching for information and businesses online. In this digital era, we have new opportunities and avenues to connect with customers...
Fundamentally, you should assess your internet marketing strategy as a Cost of Sale and not an Overhead. This is important for business owners to understand. This is because profitable sales generation is the key to online success. A profitable and carefully...
Local marketing is a secret weapon that is often forgotten about or deemed a tool suitable only for tradesmen and restaurants, but it’s time to give it the recognition it deserves (if you want to strengthen your marketing efforts of course). If you’re not familiar...
Digital Marketing vs Traditional Marketing AIM digital marketing can take your business to a whole new level – but how? Digital marketing or online marketing refers to how a business markets itself through online channels or an electronic device such as a mobile...
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