Digital Marketing Ideas For Engineering Firms

Accelerate growth and boost your online presence with digital marketing for engineering companies. 

Having a website is only 10% of the labour required to have a good online presence. Combining an effective website with an ongoing (ever evolving) marketing plan is essential for online lead creation and brand exposure. The same applies to marketing strategies for engineering firms. In a saturated market, staying ahead of the competition requires a comprehensive, and more importantly, tailored, digital marketing approach.

Investing in your company’s online presence will always give you a return, especially in today’s digital world. Increased brand recognition and authority within your niche will unequivocally result in new a business generation. However, for many engineering companies, building successful digital marketing strategies requires the help of professional marketers with experience within the engineering and manufacturing industry.

At AIM, we provide engineering companies with industry-leading marketing by combining data with both innovative and dependable digital marketing tactics tailored to engineering and manufacturing industries. For instance, some of the engineering marketing services we offer include:

  • SEO
  • PPC campaigns
  • Content marketing
  • Social media management
  • Website design and development
  • Remarketing
  • Lead generation

Our team develops custom marketing strategies for our engineering clients, using digital marketing services to attract leads and boost sales generated through online channels.

SEO Services For Engineering Companies

SEO for engineering is just as important as it is for any other industry. Understanding the value of SEO for your business is essential in today’s market. In fact, because the engineering sector is so competitive, it’s no longer an option to ignore digital marketing as a pathway for business growth. It’s a foregone conclusion that to thrive in this digital era you have to embrace it.

How To Start Marketing For An Engineering Company?

If you haven’t gone down the digital marketing route before as an engineering firm, here are three things to reflect on embarking on a journey to business growth:

1. Set goals

Whether you just want to raise brand recognition or have key KPIs and numbers to meet, knowing exactly what you want to achieve will help you run a successful campaign.

2. Know your margin

At AIM, we work a little differently. We have a proven formula when it comes to digital marketing for manufacturing and engineering companies. And to make it work, it’s essential that the client knows where their margin is, because that’s where we’ll focus first.

3. Update your website

An optimised website (for mobile, UX and SEO) is essential for an effective engineering marketing campaign. The user journey must be prioritised, it needs to be easy to use, mobile friendly with quick load times. The ball can’t be dropped on any of these.

At AIM Internet we know exactly how to build a website that converts sales.

Ready To Get Started?

If you’re an engineering company ready to accelerate your business growth using our proven digital marketing formulas then give us a call. We know what we’re talking about and have the experience to back it up.

If you’d like to learn more about what marketing strategies are available to your manufacturing business then contact Sarah at sarah@aiminternet.co.uk or call her on 07816071112.

If you act fast, we can also save you money…

Manufacturing firms can benefit from 33% towards one or two £4-5k marketing projects. In addition, manufacturing firms and other B2B’s can qualify for 40-50% match funding for a budget of between £5k-60k. This could potentially HALF your spend or DOUBLE your marketing budget*. With R & D tax credits this could increase to up to 75%.

Why? Because for a limited time, EU Match Funding remains in place for businesses in the above areas to access it. It’s there to help them grow. As official partners of the scheme, we are actively looking for companies who would like to benefit from it.

*Ends September 2022

Call Sarah today on 07816071112. 

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