Marketing ideas for manufacturing companies have originally focused on trade shows, word of mouth referrals and networking events. These quite often pay off, but in today’s world customers have a lot more choice. The result of so many options (competitors to you) means that you need to be working hard to stand out from the competition. Having a strong digital presence is a great way to attract new customers. As well as, craft and increase such a presence, a digital marketing agency for manufacturers like AIM Internet can help.
Does B2B Digital Marketing Work?
In short, yes – when executed well, digital marketing for manufacturers can absolutely work. Customers are no longer dependent on sales teams to inform them about their products or services. The internet is a platform that can provide the consumer with everything they need. So, if you’re not acting as part of their online solution, your competition will. By building your online presence, you have the potential to be seen and heard by anyone and drive quality leads to your website.
Create A Modern Website
Every company needs a modern and quality website design to send leads to. In fact, without one, any online marketing campaign will never reach its full potential. Customers want a seamless user experience on your website. Therefore, it’s important that you take into account best UX practices, responsive designs, and of course functionality – not to mention the overall look and feel of it.
Optimising Your Website To Get Seen
So how do people find your website? In order for people to find your website organically through search, your website needs to be optimised for search engines. SEO (search engine optimisation) is a process that improves your website. It gives you the best chance of appearing on the search results pages when someone searches for a product or service you offer. Furthermore, It’s a blend of technical fixes, off-site work, and content writing. All of which need to adhere to the algorithms that search engines use to rank websites.
Content For SEO
Writing content for SEO involves plenty of keyword research to ensure your content is optimised for keywords you’d like to appear in the search engines for. SEO content is usually optimised with keywords, inbound and outbound links, headings, images meta information at the very least. There’s plenty of things to consider when writing for SEO, but using an SEO specialists at a marketing agency is often the easiest way to ensure you’re getting the job done right.
Social media might not be the first thing that comes to mind when thinking about marketing ideas for manufacturing companies. However, with so many other businesses engaging in social media, there’s plenty of scope to engage with prospective customers. LinkedIn is one of the best social media channels to use for B2B digital marketing. It allows you to network with professionals and provides a platform for you to share news about your company and its industry. With paid advertising opportunities on LinkedIn too, it’s the perfect channel to liaise with the decision-makers.
Pay Per Click (PPC)
PPC is a great way to grow your visibility and generate leads. Pay-per-click (PPC) advertising allows you to create tailored ads that (with the right bidding strategy) can appear at the top of Google. Essentially, you can appear in the right place, in front of the right people, at the right time. This level of granularity increases the chances of conversions. In addition, it allows you to scale your manufacturing business faster than most other channels.
Manufacturing Digital Marketing Agency
As a leading digital marketing agency for manufacturers, we take pride in creating strategies for our clients that allow them to thrive in the competitive manufacturing industry. If you’d like to find out how we can help you increase your digital presence, explore our website today.
Alternatively, contact Sarah at firstname.lastname@example.org or on 07816 071112 to discuss how we can help you.
If you have found this blog helpful, you may wish to read our previous blog: PPC For The Manufacturing Industry.