How Does Pay Per Click (PPC) Work?

If you want to run an advert on a billboard, you’ll have to pay for that location. Similarly, if you want to run a TV commercial during a popular program, you’ll have to pay for that, too. The Internet works in much the same way. So how does pay per click work? Some websites offer prime spots and if you want to promote your brand on those sites, you’re going to have to pay. Pay per click is an advertiser-friendly model that gives marketers the option to pay only if somebody clicks on their ads. That’s often the preferred choice.


How Does Pay Per Click Work?

Pay per click, or PPC as it’s also referred to, is a form of online advertising where an advertiser will pay when a prospective customers clicks on that ad, it will then direct them to the advertisers website. Sellers can display ads for their goods or services when users enter relevant requests into search engines for example, if the user searches for new brake pads, and we are selling new brake pads we can advertise our company when the term is searched.


When Do I Pay?

Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.


How Do I Get Started?

The basics of PPC online marketing may seem simple, however managing a successful paid search account can be anything but. Knowing the answer to ‘how does pay per click work?’ isn’t always that easy. Many advertisers simply cannot devote the time and effort required to stay well informed of developments to Google AdWords (the biggest player in the UK) and many are missing valuable opportunities to grow their business through PPC strategy. Using a digital agency means you don’t have to worry about all that.


How Expensive Is It?

Now when it comes to “how much do you pay”, that is different for every business and every location. This is essentially determined by the amount of competition in that area.


The good news is though, you can set daily budgets and restrictions giving you plenty of control, but only if set up correctly. If you do this wrong, it is a very easy way to blow a lot of money, and fast!


Then What?

So once you set the budget, you also set up ads and your bid price, Google gives you ideas on how much to bid for to get to the top of the page, and you definitely want to be on the top. In that regard, it is a bit like an auction. So, you adjust your bid price till you get to the position you want to be.


How Do I Monitor It?

Google also gives you so many useful metrics. So, you can see exactly how often your ad gets clicked and how many times your ad has been displayed. And for those that want to get super savvy, you can see the location of the people who clicked. As well as, the time, the device and a whole lot more.


AIM Internet –  Digital Agency

As you can probably tell, we are passionate about Adwords. So, if you wish to encourage additional customers for your business, I encourage you to contemplate Google Adwords. If you’re still thinking, ‘how does pay per click work? Or you’d like some advice on how to get started, contact AIM Internet, a PPC Birmingham based digital marketing agency with great knowledge and results from PPC. Speak to one of our experts today on 0870 062 8760 they’ll be happy to help.


Ask them about AIM Growth, AIM Marketing, AIM Design & AIM Social too. If you enjoyed reading this blog you may also like to read our previous article on AIM High | Why Use AIM for PPC or Google Adverts?


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